Brand transformation.
Building a platform for growth.
Brand transformation reframes the role of marketing. It's part business strategy, part brand planning, part category creation, part customer experience, part employee engagement, and part outside-the-box creativity.
Brand transformation is the strategic process of redefining and revitalizing a company's brand to adapt to changing market conditions, customer demands, and competitive landscapes.
It involves making significant changes to the brand's positioning, value proposition and messaging.
The outcome is authentic, sustainable differentiation that’s embedded throughout the business – and that ensures your employees, investors and customers know exactly what you’re all about.
WHAT BRAND TRANSFORMATION DELIVERS
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A crystal-clear sense of who you are and what you stand for
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A market positioning and category definition that differentiates you from the competition
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A value proposition that will inspire a new generation of customers
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A powerful creative brand idea that connects you emotionally with your audience, in any medium
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Strong internal agreement, motivation and empowerment
"I’ve seen David and his team's work on positioning, differentiation and category creation galvanise everyone internally as well as open new opportunities externally. People with multi-year tenures spoke about really understanding for the first time, 'what it is we do'. Salespeople shared stories of seeing their prospects and customers mentally 'click' when they worked with the new messaging."
Luke Whitehead, Chief Marketing Officer, Peltarion
TRANSFORMATION IN ACTION
Getting the positioning and proposition right is only half the battle. Unlike conventional brand and positioning consultancies, we take the strategic process through to the last mile: a creative brand idea that brings the strategy to life, delivering an emotional impact that truly engages and inspires your internal and external audiences. This end-to-end approach is based on a proven marketing development framework
we call 'Breakthrough'. The results speak for themselves.
Client:
ArangoDB
Brief:
Build awareness and differentiation for ArangoDB as the next-gen graph data and analytics platform that accelerates application innovation. Create a brand campaign that appeals to a broader audience beyond early adopters.
New Category:
ArangoGraph Insights Platform
New Brand Line:
'Innovation accelerated'
WANT TO FIND OUT MORE?
Contact: David Fox
+44 (0)7831 579 680
Somerset House
The Terrace
Ascot
SL5 9NH
United Kingdom